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The Ultimate Guide to Jobs to Be Done (JTBD): Why They Work and How to Implement Them
In this post I will explore everything you need to know about JTBD—what it is, why it's important, how to create it, and common pitfalls.

Reuben Chircop
Dec 19, 202411 min read
51 views
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Personal Development Plans (PDPs): Best Practices for Managers and Employees
A PDP is your personal roadmap for growth, aligning your skills and goals with future ambitions—a tool for employees and managers alike.

Reuben Chircop
Nov 13, 202415 min read
87 views


Boost Productivity with the OKR Framework: Proven Strategies for Effective Goal-Setting and Success
Imagine this: your team is fully immersed in developing a specific feature or service, knowing exactly what they need to achieve and...

Reuben Chircop
Oct 30, 20249 min read
70 views


Unveiling the Purpose of PRDs: A Comprehensive Guide for Product Developers and Businesses
In the fast-paced world of product development, clear communication and understanding are essential. A powerful tool that helps bridge...

Reuben Chircop
Oct 23, 20246 min read
7 views


Timing is Everything: When to Start Planning Next Year's OKRs
When should we start preparing for next year's OKRs. This article discusses when and how to run early OKR preparation before it's late.

Reuben Chircop
Oct 17, 20245 min read
17 views


A Guide to Building Agile Innovation Squads: Boosting Creativity & Growth
Form cross-functional, autonomous squads to drive sustainability, focusing on continuous improvements and achieving long-term eco goals.

Reuben Chircop
Oct 8, 202410 min read
13 views


How to Apply the 5S Methodology to Product Management for Maximum Impact
The “5S” methodology is a system for organising and maintaining a clean, efficient, and safe workplace, particularly in manufacturing.

Reuben Chircop
Aug 6, 20248 min read
3 views


What is a SWOT Analysis: Advantages and Key Insights Derived from it, Advantages of creating a SWOT analysis and what can I deduce from it ?
The SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats of a business.

Reuben Chircop
Aug 5, 20248 min read
2 views


Build: A Journey by Tony Fadell - Building Great Teams for Exceptional Products and Beyond
Just finished this book, and I feel like it encapsulates the life of a product team or manager in its pages.

Reuben Chircop
Mar 14, 20241 min read
1 view


Innovation Pre-Mortems: How They Enhance Your Innovation Cycle and Why You Should Utilize Them
By conducting a pre-mortem, teams can identify potential pitfalls and mitigate risks before investing significant resources into a project.

Reuben Chircop
Jul 19, 20234 min read
2 views


Unveiling the Power of IKIGAI: Uncover Your Purpose and Find Where to Begin on the Path of Meaningful Living
In recent years, the concept of IKIGAI has gained significant attention as a powerful framework for discovering purpose, fulfillment, and happiness in life. Originating from Japan, IKIGAI represents a profound philosophy that integrates multiple dimensions of human existence.

Reuben Chircop
Jun 14, 20233 min read
18 views


Setting up, Communicating and Executing your company vision to achieve a successful strategy.
In reality, the vision is the "north star" that guides the entire organization.

Reuben Chircop
May 3, 20233 min read
3 views
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